Self-promotion is hard

I’ve never really written this blog with the intent of gaining a massive audience. Mostly, I don’t even notice if people read it or not. As much as anything, I write it as a way to document things for my own purpose or to express opinions that could never fit in a tweet. This is made plainly obvious by the fact that I almost never promote my posts. It’s fairly rare anymore that I even share them on my own social media feeds. I certainly don’t submit them to sites like Reddit.

This is partly because it feels like blog spam, and partly because I generally don’t think very highly of the posts I write. It’s way more rewarding when someone else sees a post and says “hey, that’s worth sharing.” Like my post about the PR blunder made by the elementary team. My friend Andy thought it was well-written and submitted it to /r/Linux. A little while later, it was at the top of that subreddit. Holy crap, I’m a real thought leader now!

A screen capture showing one of my posts at the top of the Linux subreddit.

Blog Fiasco at the top of /r/Linux

As of this writing, Andy has gained 622 link karma from the post. Karma that could have been mine, but I couldn’t bring myself to post my own blog. (Of course, I pretty rarely submit links anyway. My second-most karmatic submit is a Blog Fiasco post from three years ago. That’s the last time I self-submitted.)

Sometimes I think this pseudo-humility holds me back. I could probably gain more recognition in the field and achieve my dream of being a preeminent thought leader if I would just be more willing to force my writing on people. But that seems like a jerk move. So for the time being, I’ll just sit here and write in relative obscurity. If I get noticed and made into a star, that’s great. If not, well at least I’ll always have post 1652.

2 thoughts on “Self-promotion is hard

  1. If it helps, you didn’t make my rss feed because you were forced on me. I enjoy some of your writings, it’s that simple. There is no shame in promoting your self created content. If people don’t want it they won’t subscribe. Keep writing, keep doing and you’ll keep my sub for sure.

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